Experience

Freelance: Heart of Sun Swim
Digital Marketing Specialist / Strategist
• Developed Facebook/Instagram campaigns that generated a 4x ROA within 30 day span.
• Create Tiktok and Pinterest ad accounts with traffic campaigns that increase web traffic by 10% and conversion campaigns with 3x ROAs.
• Successfully manage and curate content for social media accounts for organic growth and engagement.

Group LX Miami, FL
Digital Marketing Manager/ Strategist
• Developed digital marketing strategy for Group LX, a retail boutique company, owning three fashion brands: Studio LX, Market, and Blush.
• Managed team of copywriters and graphic design interns to develop branded content, social media campaigns and advertising copy.
• Improved website traffic and digital engagement metrics. Grew website page views by 67% and monthly visitors to 800+.
• Developed digital marketing strategy for Group LX, a retail boutique company, owning three fashion brands: Studio LX, Market, and Blush• Measured effectiveness of digital campaigns using A/B testing and various SEO strategies to maximize website performance.
• Set up and optimized Google Analytics to track website activity and measure advertising ROI.
• Organically grew the following. base by over 10% respectively.
• Scouted models and performed weekly photoshoots and content creation for look-books, social media platforms, editorials, and website.
• Measured effectiveness of digital campaigns using A/B testing and various SEO strategies to maximize website performance.
• Implemented weekly e-blasts and email marketing flows to increase digital sales - grew email list by 400% with average CTR of 8%

Bumble Miami, FL
Event Manager
• Developed an event marketing strategy for Bumble, a social network helping build healthy relationships, whether you’re dating, looking for friends, or growing your professional network.
• Executed 36 events in 12 months with an average attendance of 200+ individuals, enhancing brand awareness and community involvement.
• Scouted and partnered with local influencers, public figures and artists in the Greater Miami Area.

Graspa Group Miami, FL
Marketing Manager
• Formed digital marketing strategy for Graspa Group, a multi-concept restaurant group in South Florida.
• Managed FB/IG and Google cold/traffic/conversion campaigns to increase sales, online orders and overall traffic.
• Managed and structured 7 social media accounts: Salumeria 104, Segafredo
Miami, Spris Pizza, Esotico Miami, Sottosale and Graspa Group
• Handled community management on a daily basis to maintain customer service and relations.
• Organized and creatively directed restaurant photoshoots.
• Added POS and reservation systems to Graspa Group restaurants to increase restaurant sales.
• Analyzed the customer journey and did monthly market research on all Graspa Group restaurants.
• Met with clients such as influencers, bloggers, customers, chefs, sponsors and brands to create collaborations or events.
• Hosted over 50+ events for Graspa Group to date.

MIND Miami Miami, FL
Marketing Manager
• Assisted in the brand development in restaurants, such as: Back Door Monkey, Proyecto Tulum, La Santa Taqueria, Buzz house Media, La Tiendita.
• Managed social media campaigns for a select of concepts, and restaurants.
• Created and effectively used budgets to maintain a social presence for brands.
• Created events for venues to increase traffic and brand awareness.

Style Mafia - (Simonett)

• Constantly updated Shopify account to ensure up-to-date website.

• Created operational manuals to help create structure for the fulfillment team.

• Helped with content creation and photoshoots.

• Worked with influencers and bloggers for during campaign launches.

• Created descriptions for products.

MIAMI Magazine - Modern Luxury

• Updated event board on a daily bases.

• Assisted in monthly events with 500+ attendees. Events include but not limited to:

  • Swim week

  • Art Basel

  • Miami Music Week

• Scheduled social media posts for MIAMI Magazine social media outlets.

• Stayed in the loop with local happenings around the Miami area to be a part of.